Here is a teaser to the link below. It makes you want to read the whole article, doesn't it? Please do!
The alpha myth is everywhere. Google “alpha dog” on the Internet and you get more than 85 million hits. Really. While not all the sites are about dominating your dog, there are literally millions of resources out there – websites, books, blogs, television shows, veterinarians, trainers and behavior professionals – instructing you to use force and intimidation to overpower your dog into submission. They say that you, the human, must be the alpha. They’re all wrong. Every single one of them.http://www.whole-dog-journal.com/issues/14_12/features/Alpha-Dogs_20416-1.html is the article. Enjoy!